James Bidwell is co-founder of Re_Set, a leading next-generation strategy consultancy for innovation and sustainability whose mission is to ensure its clients thrive in a disrupted world. Re_Set empowers and equips businesses and governments to make a positive global impact and create a new vision of success.  He is also the owner and Chair of Springwise, the world’s largest source of global innovations. Committed to positive change, Springwise is essential reading for CEOs, innovators, investors, educators and corporates from all sectors. Both companies are members of 1% for the planet and certified B Corporations, part of a growing community of businesses committed to redefining the role of business in society as a force for good. 

James specialises in leading positive and transformational change in business and has held many Board level and CEO roles.  He outlines his philosophy in his book, Disrupt! 100 Lessons in Business Innovation, published by Hachette and now an Amazon best seller. He was listed in the Financial Times Creative Business Top 50, and named as one of London’s 1000 most influential by the London Evening Standard.  During his time as Marketing Director at Selfridges, he was described as the “ring master extraordinaire” and “a theatrical agitator”.

James is also a high-profile speaker and commentator. He speaks regularly on navigating disruption, the rapid pace of change, the role of innovation in helping solve the climate crisis and how to achieve cultural shift. He is a visiting lecturer at the University of Bristol and Cambridge Judge Business School, a participant in the London Business School Innovation and Entrepreneurship programme, and committee member and judge at the World Retail Congress and mentor at Red Bull Amaphiko Academy. 

Committed to protecting and securing the future of the natural world, James chairs the UK Steering Committee for 1% for the Planet, an international organisation, whose members contribute at least one per cent of their annual sales to environmental causes.