James Bidwell on changing the ‘business as usual’ mindset

MAY 2022 – To address the world’s pressing environmental and social issues, businesses can no longer continue to act as normal. But how can leaders change their mindset in order to change their company? This was the topic of conversation for a recent panel, hosted by Springwise Chair, James Bidwell.

Bidwell was joined by a host of global experts for the ChangeNOW 2022 event, including: Ulrike Decoene, Group Chief Communications, Brand & Sustainability Officer at AXA; Brune Poirson, Chief Sustainability Officer at Accor; and Katie Hill, Executive Director at B Lab Europe. Monika Frech, Managing Director of Yunus Social Business also appeared on stage to share her playbook for changing the business mindset. also delivered

Later, Bidwell spoke one-on-one with Marie Guillemot, CEO of KPMG France. “We need to change the ways we think, we live, we consume, and how we operate our companies,” she said.

ChangeNOW, which is dubbed ‘the largest event for the planet’, welcomed 33,000 participants from 117 countries, in Paris when it took place, 19-21 May.

During the three-day event, Bidwell hosted a further session (Designing Sustainable and Resilient Cities), during which he spoke with experts, including city mayors, on the real-world applications for various innovations.

Watch the full session below.

James Bidwell at ChangeNOW 2022