What Is Re_Set?

We ensure our clients thrive in a disrupted world. We specialise in understanding what’s next and how to make change happen at pace, with positive, sustainable impact.

_What We Do


Re_Set client work includes board-Level engagement to assess the pace of change, ideate and inspire. From here, we create innovation and growth strategy, understanding the position of the business and mapping disruption opportunities.


We also focus on shifting the organisation’s approach to prepare for the future by developing strategy for sustainability and the climate crisis, delivering cultural and organisational change, scoping and catalysing digital programmes to due diligence – all with a clear focus on positive impact and value creation, at pace.

“Re_Set brought much-needed focus to the strategy and how we think about the future, and made us think about how we need to adapt in a way that we would not have been able to do in a meaningful way without facilitation.”


Senior Executive, Retirement Villages Group, Dec 2019

_Who We Are


Our team combines a wealth of experience across consulting, industry and disruptive start-ups. We’re an eclectic bunch with a common goal, to build a great consulting business with maximum positive impact.

Our founding partners are active in the day-to-day running of the business and add impressive expertise and experience. James Bidwell is an accomplished CEO and NED, former-Marketing Director of Selfridges and author of Amazon chart-topping book ‘Disrupt! 100 Lessons in Business Innovation’. Sophie Bidwell is an ex Goldman Sachs banker and private equity/finance guru.

_Who We Work With


We are part of an ecosystem of businesses on a mission to create a positive future in a disrupted world.


Springwise — Re_Set is powered by Springwise, the renowned global innovation intelligence platform that drives positive and sustainable change, giving us advance access to the most innovative thinking and ideas on the planet. With an extensive database of over 10,000 global innovations, Springwise is trusted by thousands of thought-leaders, entrepreneurs, investors, educators, creative leaders and tech disruptors from all over the planet as the leading source of disruptive ideas that inspire and empower. 


capital D — a pan-European private equity fund manager founded in 2017 to focus on investing in mid-market companies that show clear evidence of transforming legacy business models or have demonstrable potential to do so. capital D seeks to be their partner of choice and has a distinctive approach integrating three competencies: intelligence, investment and impact. James and Sophie serve as strategic partners. 


1% For The Planet — Re_Set and Springwise are members of 1% For The Planet — which connects us to some of the most environmentally concerned organisations in the world. 1% For The Planet inspires people to support environmental organizations through annual membership — with members pledging 1% of their profits to vetted environmental causes – and everyday actions. James serves as the Chair of its UK steering committee.