Luxury brands have a compelling opportunity to lead when it comes to purpose, says Alix Baldwin. So, what does being purpose-led really mean for luxury and how can brands unlock this new era of value?
A creative problem-solver who loves to help others connect, the director reflects on her time at Re_Set so far, and the things she’s looking forward to
This case study highlights the work Re_Set did with Michael Kors EMEA to co-create a customer-centric purpose and appeal to future generations of shoppers