The evidence is overwhelming. The commercial opportunity is obvious. Risks are diminishing. And yet, when I walk into a boardroom, as I have done now for many years, I still sense resistance to putting sustainability at the very core of any business strategy.
‘I’ve already got a whole team on this, we’re on top of it’, is a statement I often hear.
But companies could be doing much more with sustainability innovation. Boards and directors just need the right kind of persuasion. We have found a few strategies that work for us at Re_Set, let me tell you how they work.
Broadly speaking, blockages are commonplace and uncomplicated.
